LFJ: Now Secured by Doppel
Doppel utilises AI powered technology to track and secure LFJ socials and domains
LFJ Teams Up with Doppel to Strengthen User Security
In Web3, users have to contend with a wide scope of threats. Whilst we typically hear about contract vulnerabilities, we’re not often hearing about issues surrounding wallet phishing, social impersonation and malvertising. Securing protocols through audits and carefully managed operational security is an expected operational standard we hold teams accountable for, but what about brand and social protection that many users fall prey to every single day?
To address this, LFJ has partnered with Doppel, a leading cybersecurity company specializing in digital risk protection. Doppel’s mission is to safeguard brands and users by leveraging AI to automate the detection and takedown of fake domains and social media impersonations, ensuring a safer experience for all.
A Growing Problem
Throughout 2024, we’ve seen a growing wave of cyber threats compromising user safety. Issues like fake domains, social media impersonations, and malvertising have increasingly impacted our users and followers. Unfortunately, the typical response in this space is reactive—a cat-and-mouse game that never truly ends.
How it typically plays out was a user reports an issue, and we react by investigating, reporting and blocking accounts and also reporting to takedown fake domains. Any level of reaction is not going to be enough, but in addition to reacting to resolve issues, the biggest issue we had was a total lack of visibility at how big the problem actually is. We could only address the issues that get reported to us, meaning there’s a large scope of unseen threats. On top of that, the process is resource-intensive. Every report requires tracking down malicious actors, filing takedown requests, and following through, which eats up valuable time and resources for our team.
The tipping point came when a wave of fake Google ads impersonating the LFJ brand led to our official domain being blacklisted by multiple ISPs, temporarily locking out thousands of users. This event forced our entire team to scramble and thus became the catalyst for teaming up with Doppel.
Doppel: The Proactive and Automated Solution
LFJ partnered with Doppel to implement a proactive takedown strategy. Doppel’s AI-driven tools continuously monitor digital spaces, including search engines and social media platforms, to detect unauthorized use of LFJ’s brand. When a threat is identified, Doppel takes swift action to remove fake domains and impersonation accounts before they can affect users. This shift allows us at LFJ to adopt a preventative security model, ensuring user and community safety.
Everything is now automated, our brand and domains can be safeguarded with a proactive means of protection and that means our users navigating to our platform or following and engaging with us on socials can be sure they are well safeguarded.
Intro to Doppel Video: Link
The Results
In just six weeks of using Doppel’s services, Doppel detected and removed 50 fake domains and 59 impersonation accounts. During this period, no phishing incidents or support tickets related to such issues were reported. The automation provided by Doppel allows us at LFJ to keep our resources focused on where we need them focused.
By ensuring user protection and brand integrity, we can continue delivering a secure, seamless trading experience. With Doppel, LFJ has not only strengthened its defenses but also reinforced its commitment to providing a safe and trusted platform for its users and community members that simply want to swap some tokens and vibe on our timeline.
To learn more about Doppel: https://www.doppel.com/
About LFJ (Formerly Trader Joe)
LFJ is a leading multi-chain decentralized exchange and the inventor of Liquidity Book, the most capital efficient AMM in DeFi. Trade tokens instantly, at low-cost, access one-click yield farming and shop for the latest digital collectibles at the Joepegs NFT Marketplace.