Big Joe Town Hall Live Stream - Recap
The recap from the recent live stream - October 24
On our new live stream series titled Big Joe Town Hall, we shared exciting updates about the exchange, its rebranding, product developments, and community initiatives. If you missed the live event or simply want to keep in touch with the LFJ ecosystem, here's a detailed recap of everything that was discussed.
TLDR:
What is the Big Joe Town Hall?
Rebrand Recap
Product Roadmap Updates
Our Vision for the Future of LFJ
Joe’s Community Contributor Program (JCCP)
Events + Keeping in Touch
What is the Big Joe Town Hall?
Big Joe Town Hall is a new series of live streams hosted by LFJ Exchange, aimed at keeping the community updated with monthly highlights and upcoming plans. These live streams will be held on the first Thursday of every month, offering a great chance to keep up to date with the previous month's developments while sharing insights into what’s coming next. Alongside this, smaller updates and community events are delivered during the Mini Joe Town Halls in Discord, held every other Thursday at 1pm GMT.
Rebranding: From Trader Joe to LFJ
In late September, Trader Joe officially rebranded to LFJ (Let’s F***ing Joe), a significant revitalization of the exchanges brand identity. This rebrand is more than a name change—it represents a bold, energetic shift designed to elevate the platform to new heights. The full identity of the brand has been refreshed, including Joe, the beloved mascot, who now sports a tracksuit, embodying the renewed vigor and vision of the LFJ brand.
This rebranding is a crucial part of LFJ’s broader strategy, closely aligning with its product roadmap and growth goals. As the DeFi space evolves rapidly, LFJ aims to push boundaries in both product innovation and branding. With a focus on real users, LFJ is making its decentralized exchange more engaging, dynamic, and user-centric than ever before.
Read more about the rebrand here: Announcement
Product Roadmap: What’s Next for LFJ?
LFJ is focused on bringing to market new products in the current pipeline, alongside that the footprint of the exchange will also grow.
Some key highlights from the public roadmap include:
Token Mill (which the community now call "Rumor Mill"): Originally teased in early 2024, Token Mill has gone through several iterations. It is a ‘full’ bonding curve Automated Market Maker (AMM).
Bid Barn (CLOB): LFJ is preparing to launch a Central Limit Order Book (CLOB) under the code name "Bid Barn." CLOBs offer a unique and efficient trading protocol that LFJ believes will play a crucial role in competing with centralized exchanges in the future. Expect news to come this week.
Aggregator Protocol: LFJ is committed to ensuring users can access all tokens, instantly at low-cost. An aggregator will improve the trading experience on the exchange, ensuring traders always get the best price on their swaps. An aggregator is also key to fusing our Classic AMM, Liquidity Book, Token Mill and the CLOB together.
LFJ’s Values and Vision
A key part of the LFJ rebrand was to revisit our brand strategy. The exchange has been built to serve users from all walks of life. LFJ as an exchange, is committed to instant and low-cost token exchange in a fully onchain environment. DeFi has a long way to go for true global adoption and by building the LFJ exchange, we are committed to contributing to this future.
LFJ's future product offerings will stay true to its core values: simplicity, accessibility, and user-first experiences. The exchange will continue to prioritize serving users first, by building for the everyday Joe, we can all win together.
Joe Community Contributor Program (JCCP)
A highlight of the stream was the official launch of the Joe Community Contributor Program (JCCP), a $10,000 community initiative designed to reward and recognize active members of the LFJ ecosystem. The program is open to anyone who interacts within the community, whether by engaging in the LFJ Discord, creating content, or participating in events.
The JCCP will run quarterly, with the first season starting on October 1st and ending on December 31st, 2024. Participants will receive rewards and special roles, with the opportunity to level up based on their contributions. Each month, there will be public "graduation" ceremonies to recognize top contributors.
Learn more about the JCCP here: Announcement Article
Conclusion: Stay Tuned for Exciting Developments
As LFJ continues to grow, exciting new products and initiatives are on the horizon. From launching the (CLOB) to rolling out the Aggregator Protocol, the team remains focused on innovating within the DeFi space.
If you’re a member of the LFJ community or new to the ecosystem, there are plenty of ways to get involved. Whether it’s through the Joe Community Contributor Program, participating in community events, or staying informed via the Big Joe Town Halls, there’s something for everyone in the LFJ ecosystem.
Register for the Big Joe Town Hall #2: https://lu.ma/ybekmz9r
Watch the Live Stream here: https://www.youtube.com/live/Bdl32BzD5dk
About LFJ (Formerly Trader Joe)
LFJ is a leading multi-chain decentralized exchange and the inventor of Liquidity Book, the most capital efficient AMM in DeFi. Trade tokens instantly, at low-cost, access one-click yield farming and shop for the latest digital collectibles at the Joepegs NFT Marketplace.